ANALYTICS

The simplest definition of Analytics is the "science of analysis". In reality the word "Analytics" may mean different things to different people. A simple and practical definition, however, would be how a business arrives at the most optimal or realistic decision from a variety of available options, based on existing data. Ananytics is the analysis of data in order to take actions.  Business managers may choose to make decisions based on past experiences or rule of thumb, or there might be other qualitative aspects to decision making; but unless there is data involved in the process, it would be considered beyond the purview of analytics. Another definition could be that Analytics is a profession that has applications in any industry where data is available.

Common applications of Analytics include the study of business data using statistical analysis in order to discover and understand historical patterns with an eye to predicting and improving business performance in the future. Good Analytics professionals should be well trained in business concepts and the social sciences, as well as have a good grasp of statistics and mathematics and be able to work across various fields to come up with the proper solutions.  Analytics, unlike pure statistics and math, requires a strong orientation towards practical application.

WPS, Inc. candidates are presented with three (3) business references and tested in SAS and SPSS.

Call Center Operations

Credit Risk/Fraud

Financial Management

Database Marketing Data Mining

Direct Marketing

Market Research Marketing

Marketing Mix Modeling Information Systems

Operations Research

Product Management

Project Management

Statistical Modeling

Web Analytics