Marketing Analyst/$62,600/Malini


Current salary $62,500.00. H1 visa. Will relocate.

Experience:

Marketing Services, North Carolina, Oct 2007 to Oct 2008
Quantitative Analyst

  • Worked for the Marketing Sciences division of Yankelovich on both custom and syndicated research products.
  • Worked on all aspects of quantitative data analysis right from data prep to the final product.
  • To come up with market segmentation solutions across sectors involving quantitative modeling. Had a broad based client list and have worked on pharmaceutical drugs, media and communication, to traffic safety.
  • Using multivariate methods such as latent class analysis, regression modeling and segmentation research, factor analysis and creating scales, reliability and validity assessments, correlations and crosstabs.
  • Extensive programming in SPSS and Excel, Latent Gold, including familiarity with writing macros in SPSS and advanced programming in Excel.
  • Have developed strong quantitative, analytical and problem-solving skills. Wrote technical scoring reports and created short forms in Excel to classify people into different segments which were based on an algorithm.


BioScience Market Research LLC, Boston, MA Oct 2005 - Sept 2007
Market Research Analyst

  • Responsible for working on client assignments to design surveys, gather data, perform conjoint analysis and report results about pharmaceutical drugs
  • Interact with clients for consultative work on developing survey instruments for data collection
  • Analyze secondary data collected from scientific databases
  • Conduct primary data collection from physicians and experts on pharmaceutical drugs
  • Conduct conjoint analyses and market simulations based on gathered data
  • Develop competitive intelligence to conduct analysis for market niche
  • Develop marketing strategy and plans to increase market penetration


Graduate Research Assistant, 1997- 2001
University of New Orleans

  • Participated in conceptualizing research projects that included methodology, selection of appropriate data analytic technique, collection of primary and secondary data, and empirical data analysis
  • Used data analytic techniques to come up with empirical findings for research projects
  • Participated in phone bank interviews

Summer Intern, Sustainable Development Network Program
United Nations Development Program, United Nations, N.Y. May-August 1999

  • Created a database on Information Technology and Sustainable Development which serves as a resource base at the Sustainable Development Network Program of UNDP
Research Assistant, 1996-1997
Center for Development Studies, Trivandrum, India

  • Collected background research, secondary data collection, data analysis for project funded by The Royal Netherlands Embassy
  • Contributed to development of output document on "Gender Profile: Karnataka" by Dr. Leela Gulati, renowned sociologist


Consultant, May-July 1996
Action Aid India

  • Documentation and report writing for major conference on data retrieval technique called Participatory Rural Appraisal
  • Conducted analysis of cross-project comparisons

Senior Research Analyst, 1993-1996
Institute of Social Studies Trust, Bangalore, India

  • Led research communication programs that included direct mail, partner workshops, public relations and targeted incentives
  •  Responsible for creating and implementing training programs for client groups
  • Established research methodology and designed data gathering protocols
  • Designed questionnaires for interviewing and data entry methods
  • Led focus group interviews as data retrieval tool in market research
  • Consulted on sampling and survey methodology issues
  • Assembled results from surveys and provided analytical support
  • Responsible for implementing and analyzing cross-national research
  • Set up a documentation center and built an in-house database
  • Designed standard operating procedures for the organization that created its brand image

Technical Skills:

SPSS (advanced), Sas, Sawtooth Software (conjoint analysis and market simulations), Microsoft Office Tools, SQL, SAS.

Education:

M.A. in Political Science, December 2004
University of New Orleans Major in Comparative Politics and Minors in International Relations and Political Behavior
Courses on research methods including multivariate analysis

M.A. in International Politics, May 1990
Jawaharlal Nehru University, India Political Economy and International Trade, Govt. and Politics of Developing Societies

Diploma in Systems Management, Dec 1988
National Institute of Information Technology, New Delhi, India
Project and Systems Management, programming languages

B.A. (Honors) in Economics, May 1988
University of Delhi, India Mathematical Methods for Economics, Micro- and Macro Economics and Econometrics