Marketing Analytics Analysts / Michigan

Marketing Analytics Analyst
Grand Rapids Michigan

Two Positions
Salary to $114K Depending Upon Skills and Experience
Relocation Assistance Available
Must be Able to Work in the US Without Sponsorship

Our client is a leading marketer located in five states throughout the Midwest, with more than 60,000 employees. Their Midwest geography includes corporate offices in Grand Rapids, Michigan. As a multi-billion dollar retailer, they are ranked as the 19th largest privately held company in the country. They have become a respected leader in the competitive retail market by sticking to core values of customers, competition, and safety & health.

The Marketing Analytics Team helps drive customer centric marketing initiatives and their measurement through implementing advanced analytic techniques and analyzing customer data.

Keeping the customer at the center of the decision process makes them able to offer more personalized rewards and services that drive customer loyalty and incremental sales. Analyst position on the Marketing Analytics team is expected be consultative in their approach, and lead in implementing and developing advanced analytic techniques analyzing customer data to identify opportunities & risks and design & measure initiatives (targeted campaigns, etc.) through effectively partnering with cross functional teams (Customer Marketing, Merchandising, and Marketing). This person is an individual contributor who may have the responsibility to coach / mentor other analysts on the team. This role also has accountability for positively impacting the profits.

  • The individual is responsible for developing and implementing analytical techniques, tools, and scorecards to drive business results and ensure fact-based analytics are utilized when making promotional, advertising, and strategic customer decisions that increase the overall customer experience.
  • Out of box thinker who consults on customer solution designs through understanding customer behaviors and effectively presenting recommendations.
  • Innovate and implement advanced analytic techniques to analyze customer data and measure the performance of the marketing initiative.
  • Effectively communicate the results and provide recommendations for further optimization.
  • Change agent who keeps customer at the center of analytic approach, analysis and solutions and partner with cross functional teams to drive customer centricity.
  • Analytic partner in a cross functional team setup representing the team and be a go to person for all analytic needs based on the businesses assigned.
  • Collaborate and build strong business relationships with Customer Marketing, Merchandising and Marketing teams to develop winning customer marketing solutions.
  • Apply advanced quantitative methods, data mining, modeling, and analytical tools to solve complex business problems across Marketing.
  • Coach and develop other analysts on the team.
  • Collaborate closely with other key analytics teams to maximize impact and return on analytical resources.
  • Leverage disparate data sources for holistic understanding to solve complex business problems.

This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.


  • Master’s degree in Business, Statistics, Economics, or other quantitative field.
  • 2+ years practical business experience in marketing analysis or analytics consulting leadership.
  • Experience in an Advanced Analytics environment working with customer analytic systems in both SAS & Teradata.
  • Experience developing and applying information-driven analytic and quantitative approaches to solving complex and ambiguous business problems in a timely manner and with tangible results.
  • Proficient in a wide range and application of analytical, quantitative, and statistical techniques and tools to derive insights from large, complex data environments.
  • Working knowledge of building and implementing Customer Segments (Behavioral, RFM, etc.), Customer Lifetime Value, Trip Mission Segmentation, Store Clustering, Customer Migration Studies, Measurement Techniques and other customer analytics techniques that improve customer focus.
  • Experience using: SQL programming; SAS Base programming, SAS Macro programming, SAS Advanced programming, SAS Enterprise Miner; SAS Visual Analytics; Hadoop programming; SAS in-database and in-memory programming.
  • Experience applying advanced analytics to drive sales and profit: data analysis, segmentation, clustering, simulation modeling, hypothesis testing, regression modeling, forecasting, predictive modeling, factor analysis.
  • Strong work ethic complemented by a positive, can-do attitude
  • Ability to drive cross-enterprise change and influence individuals at all levels of an organization.
  • Excellent communication skills: listening, verbal and written.
  • Experience developing results and presenting to leadership.

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