Managed service providers used traditional methods of sales for a lengthy time. Cold calls, door-to-door outreach, and assembling sales teams from scratch are just a few examples. But in today’s digital-first world this method is now beginning to falter. This approach is not just risky, but also outdated because of its high expense, slow ramp-up time, and the limited tenure of sales reps. MSPs continue to spend lots of money on outbound strategies but with a low return. other B2B sectors prefer marketing over sales.
It’s like placing the cart in front of the horse to depend solely on sales. Without a steady stream of interested prospects even the most talented salespeople have a hard time. That’s the reason why innovative MSPs have shifted their attention to paid-per-click marketing for MSPs which is a better way to generate leads that are already searching for what they can offer.
What makes PPC for MSPs so efficient?
PPC for MSPs provides direct access to clients looking for services such as managed IT support, cybersecurity, or helpdesk outsourcing. In contrast to cold outreach, which can interrupt people who might not be ready, PPC captures demand as it happens.
With the right campaign implemented, MSPs can appear at the top of search results and in specific LinkedIn feeds, and even on YouTube videos that are watched by key decision-makers in small and midsize businesses. The advertising campaign isn’t only about showcasing; it generates leads that will likely to turn into customers.
It is also much easier to determine the ROI on investment than traditional sales strategies. You can track your cost per lead, see which advertisements work, and which keywords perform better than others.
The reason most campaigns fail is because they don’t have the appropriate know-how
It’s not as simple as boosting your Facebook post or selecting some Google keywords to run a successful PPC. MSPs are able to target a specific segment of the population. To reach the audience efficiently, you need to be familiar with the specific industry. That’s where a specialized MSP PPC agency makes all the difference.
A qualified MSP advertising agency can assist to:
Talk directly about business problems like unreliable service and security threats. Also, discuss downtime.
Create ad campaigns that are aligned with MSP packages and services.
Design landing pages that convert the visitors’ curiosity into inquiries.
PPC campaigns that lack this level of detail could quickly transform into costly trials. If they are managed properly, they can become powerful engine of growth.
Marketing First, Sales Second: A better growth path
It is becoming more and more common for marketers to hire sales staff first before investing in their marketing. MSPs are increasingly recognizing the importance of generating demand. If marketing is successful, sales teams are able to spend less time hunting and more time on closing.
PPC plays a crucial role to play in this respect. This allows founders and their teams to focus more on providing value than on following up on cold leads. When there is a steady flow of inbound leads it’s the perfect time to boost sales aspect, but not before.
MSPs are able to expand their business faster and save time by using this model. This model also connects with buyers on the internet, right where they are already.
Final Thoughts
It’s probably time for your MSP to re-evaluate if it is still using outdated, sales-driven strategies. There is a more viable and more sustainable method to go forward. It begins by contacting people who are searching for your solutions.
MSPs must not only focus on getting clicks. They also need to get clients. A trusted MSP PPC company or MSP marketing agency can assist you to build an ongoing flow of high-quality leads and relieve you from the shakiness of cold marketing. Marketing is no longer a luxury. It’s now a fundamental element of your business.